The day when all the dates went wrong

03Mar08

The visit to the venue for the launch was good – great space, very central (I always get lost and it only took me a minute to find it) and the layout etc has all been planned. I quite like the idea of carrot something on offer, cake, juice – but could be somewhat of a distraction.

After that I wandered into some sort of Bermuda Triangle of dates. First off I see that it is the CFOs birthday on Facebook, and being a sociable sort I organise a card some wine and blue cheese, get the office to sign it and then present it to him demanding cakes from him for the office. I’m dumbstruck then when he announces that it isn’t his birthday just that he put a fake date into Facebook to stop identity theft. Which wasn’t at all funny, and he took the wine home.

Then whilst I’m reeling from that I have an e-mail from Simon at O’Reilly asking me if the event is on Wednesday 19th March or Thursday 20th as the invite says Thursday 19th. I then want to crawl under my desk and never come out.

Cringing over, the PR guys mailed around a correction and are calling everyone tomorrow. You wouldn’t believe how many times we checked every word for spelling. Just-not-if-the-right-words-were-there.

Getting some interesting people sign up for the beta, I’ll have to really stay on my toes to exclude all those spies from Waterstone’s – yes I can see you.

We have a very nice new Retail8.com site up which Kwen has done a grand job on, and reflects our ‘Different Views’ that we take on the retail experience. Retail8 is, as George Walkley, so eloquently described a sort of retail skunk works, and we’re taking on books first. Let me know what you think of the site. We also have new business cards with the 8 Views on the back – but now we realise we’ll also need some for the BookRabbit launch as the two brands/names could be confusing.

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