Archive for February, 2008
Hmm PR company says don’t blog this and our offices aren’t that orange. Temptation is too much after a comment like that and frankly you’d make Stelios proud (last time promise).
Actually our media training was excellent – both Will (IT Director) and myself (Will feel free to reply if you think otherwise) completely changed character [...]
Filed under: Media, PR | 1 Comment
+ a few extra invites available. If you want access to the beta BookRabbit get your name down now – will be very restricted! We have the venue booked for the trade presentation that happens on the same day, invites were signed off yesterday using our carrot theme, which is clean and bold – just [...]
Filed under: BookRabbit, PR | 2 Comments
The Bookselling Business
A brief quote from the introductory note by Thomas Joy:
“It is necessary for a bookseller to be abreast of the times not only with his buying of stock, but with the systems of successful retailing. He must get rid of old-fashioned methods which inhibit his business, but hold fast to that which is good in [...]
Filed under: Bookselling | Leave a Comment
Bookselling utopia?
The Internet definitely isn’t going away. The decisions made six or so years ago, at the end of the dotcom boom are now being rolled back, Waterstone’s parting from Amazon, Borders finally forging ahead with its stand alone e-commerce site, even WHSmith seems to have discovered it still owns a web site.
I wrote a [...]
Filed under: Bookselling | Leave a Comment
Secrets of the 4th estate
Good meeting with our new PR agency today. They have a very orange office, which actually adds a gloss to ours (with no natural light), so now if anyone complains at least I can reply – well it’s not orange!
We have media training booked for the week after next. Bit like lion taming but more [...]
Filed under: Media, PR, Random book Recommends | Leave a Comment
Brand bunny
Both of the PR agencies that pitched for our consumer work – we’ve appointed one of them – were a little worried about the inverted ‘R’ in our logo. For some reason this has suggested the Playboy logo to them – although side to side they appear to have little in common and we’re hardly [...]
Filed under: BookRabbit | Leave a Comment
Tags: Brand image
Nothing like building it up
Here goes. I’ve been given the chance to take on the best people I can find, make a bug list of all the things that ‘bugged me’ about the book industry and then attempt to solve them with a new site.
This started in September and we’re powering towards publishing the site on the 19th March, [...]
Filed under: BookRabbit, Bookselling, Retail8 | Leave a Comment
Tags: BookRabbit, Bookselling
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